13
Mar
‘Fresh Start’ Laundry Detergent [01] – TV commercial – 1981
posted by admin in Best of 1981 and have Comments (3)
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I have the paperboy and mother going on a picnic one if anyone wants to see it.
Unfortunately, Colgate Palmolive couldn’t compete with Proctor & Gamble, and sold off their laundry detergent business around the world (except for Austrailia). In the USA & Canada, they sold it off to Phoenix Brands, and noticed that Dynamo, Fab, & Ajax (USA brands) don’t clean the same, and are no longer low sudsing. Their HE version is also too sudsy for my front loader.
Too bad Colgate can’t get a fresh start on Fresh Start–they haven’t made laundry detergents for some five years now! Fresh Start was actually ahead of its time–probably the first of what we now call Ultra 2 detergents…