T.V commercials in the early seventies went into full color. The color features were getting better and it came out from Technicolor to more of real colors. This made the advertisements of this time all the more appealing. Lets take a look at some of the memorable commercials from this period.

• The 7-up advertisement This one is a really cool advertisement with the main character getting caught by a female police office for driving off speed limits, but not getting arrested because the officer took a fancy to the driver. The advertisement ends with the line ‘ Are You Up For It?’

• Burger King Who can forget this advertisement with the jingle Hold the pickles, hold the lettuce, special orders don’t upset us, all we ask is you let us do it your way.”

• Classic Coco Cola advertisement This advertisement was very different because it had people from all over the world gathering to sing ” I Want To See The World.

• Levis Jeans In this advertisement a guy and his dog walk out onto a park in their Levis jeans ad the entire commercial is in stop-animation form.

• Milky Way Candy Bar This one that a great line which made you remember it always, The Chocolate Bar With Delicious Chewy Caramel In The Middle At Work, Rest, Or Play, It’s Milky Way!

• Ultra-Brite Tooth This one came in the late 70s and it featured Farah Fawcett saying the snazzy line Mother always warned me about . but mother never warned me about Ultrabrite!”

The thing about commercial in the 70s is that they stopped being clichd. No longer were product features drooled out in huge lines, they were brought out in crisper and shorter sentences. The advertisement was more like a film sequence, with each sequence bringing up something new and interesting about the product. In short, the advertisement went fast, got the message across and was more sophisticated that the adverts seen in the 50s and early 60s.

Hairstyles and clothing changed dramatically to reflect the trends of the 70s. The flared skirts and bell-bottom trousers came out in the adverts. The tones used in voice-overs were different and so were the kind of commercials made. The commercials reflected the kind of social values and mainstream life that people lived in the 70s. Once again, as in the 60s, the seventies brought out a lot of innovation and new things and this progress was best brought out in the advertisements.

Towards the end of the 70s new technology features were being incorporated into light, sound and special effects in advertisements. What the audience received was a much more attractive advertisement commercial than what they saw in the 50s and the 60s. The advertisements followed a sequence through which the entire product concept was explained in a few simple words. This made the advert more popular, more appealing and got the brand noticed by the audience much faster. After all it was much easier to remember something small than something big.